About Us
The Sound of Hustle, Passion, and Greatness
Rory Jordan Evan Roberts, professionally known as Chinno, is the founder and creative force behind Chinno Wave Productions, a multimedia production company specializing in Signature Brand Commercials that combine original music with visual storytelling.
At Chinno Wave Productions, every commercial begins with understanding the identity of the brand. Rather than using generic music or pre-existing tracks, Chinno creates original music specifically tailored to each company's image, audience, message, and overall aesthetic. From the production and instrumentation to the songwriting, arrangement, and song structure, every musical element is intentionally designed to complement the brand and strengthen the message behind the campaign.
The music is then brought to life through a custom commercial concept and visual production built around the original composition. By developing the sound and visuals together, Chinno Wave Productions creates cohesive campaigns where the music, imagery, product, and brand message work as one experience.
With a background in audio engineering, music production, songwriting, recording, mixing, and multimedia production, Rory combines the technical and creative sides of production under one roof. This allows Chinno Wave Productions to take a brand from an initial idea to an original soundtrack and ultimately to a completed commercial.
The goal behind every Signature Brand Commercial is simple: create something that doesn't just advertise a company, but sounds, looks, and feels like the brand itself.
Chinno Wave Productions — Your Brand. Your Sound. Your Signature.
Grab interest
Our mission is to architect sounds that move people and build immersive worlds that are felt, not just heard. Chinno Wave Productions is the force behind that mission powered by passion, hustle, and raw talent. We bring relentless creativity and excellence to every project, from seismic hip-hop tracks to defining commercial jingles, ensuring each one captivates and leaves a lasting impact. The wave is here. And it is unstoppable